E Bike Marketing Plan Essay Example

E Bike Marketing Plan Essay Example E Bike Marketing Plan Paper E Bike Marketing Plan Paper EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the earth from global warming and its ill effects. Unfortunately the automobile emissions are the second largest contributors for the green house gases. Honda with a vision to become the world leader in environment and energy technologies launches this innovative and futuristic eco-friendly product called e-bike. This zero CO2 emission mobility is certainly a head turner which is stolen from the future, which efficiently converts the human force to proposed force. This e-bike is half bicycle and half motorbike and there is no accelerator like the usual electric bikes. One need to pedal to move forwards, the quicker you pedal the faster it goes. It has a regenerative charging capability called loop charging, that is when you go down the hill the motor becomes a generator and charges the battery again. This increase the total distance the bike can go. Its light weight, foldable to a very small size like a Swiss knife and can be put in a rucksack. It is useful in the cities when you have to take in an elevator or carry it to the flat, metro trains, busses, cars etc. This is a transport revolution and its nothing like the world has seen before. It’s going to epitomize the smart urban movement. This is how the future gets around! Table of Contents COMPANY BACKGROUND SITUATION ANALYSIS ENVIRONMENTAL SCANNING LEGAL AND REGULATORY FORCES SWOT ANALYSIS COMPETITOR ANALYSIS CRITIQUE MARKETING MANEUVER PRODUCT PLACE PRICING PROMOTIONS AND ADVERTISING FINANCIALS TARGET SALES SALES FORECAST BUDGETING EXPENSES ADVERTISING BUDGET REFERENCES APPENDICES COMPANY BACKGROUND : Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Soichiro Honda is the founder of the company. It has been the worlds largest motorcycle manufacturer since 1959. Even in the rapidly changing business environment of FY2010, Honda supplied more than 24 million products to customers worldwide. From its early days, Honda has been implementing proactive measures to help solve environmental challenges. In 1972, under the theme â€Å"Blue Skies for Our Children,† it introduced the CVCC engine, becoming the worlds first automaker to comply with the U. S. Clean Air Act without the use of a catalytic converter (the world’s most stringent emissions regulations at the time). In late 1999, Honda launched the first commercial hybrid electric car, the Honda Insight. With a view to fighting global warming and reducing exhaust emissions overall, Honda is engaged in the research and development of alternative motorcycle power sources. To maintain a leading position in the future of mobility, Honda will continue to develop motorcycles and other mobility technologies that demonstrate a strong commitment to environmental responsibility Honda’s vision for personal mobility for the next 100 years of mobility calls for an accelerated shift away from fossil fuels, and for the early development of technologies that will reduce greenhouse gas emissions to zero. This is because continuing growth in the world’s population is likely to result in continuing growth in the demand for mobility. This is because continuing growth in the world’s population is likely to result in continuing growth in the demand for mobility. SITUATION ANALYSIS : ENVIRONMENTAL SCANNING China has experienced an explosive growth of sales of electric bicycles and scooters, with annual sales jumping from 56 thousand units in 1998 to over 21 million in 2008 and reaching an estimated fleet of 120 million e-bikes as of early 2010. This boom was triggered by Chinese local governments efforts to restrict motorcycles in city centers to avoid traffic disruption and accidents. By late 2009 motorcycles are banned or restricted in over ninety major Chinese cities. Users began replacing traditional bicycles and motorcycles and, in e-bike became an alternative to commuting by car. LEGAL AND REGULATORY FORCES In China electric bikes currently come under the same classification as bicycles and hence dont require a drivers license to operate. Previously it was required that users registered their bike in order to be recovered if stolen, although this has recently been abolished. Due to a recent rise in electric-bicycle-related accidents, caused mostly by inexperienced riders who ride on the wrong side of the road, run red lights, dont use headlights at night etc. , the Chinese government plans to change the legal status of illegal bicycles so that vehicles with an unladen weight of 20  kg or more and a top speed of 30kmh or more will require a motorcycle license to operate, while vehicles lighter than 20  kg and slower than 30kmh can be ridden unlicensed. In the southern Chinese cities of Guangzhou, Dongguan and Shenzhen, electric bicycles, like all motorcycles, are banned from certain downtown districts. There are also bans in place in small areas of Shanghai, Hangzhou and Beijing. SWOT ANALYSIS – Strengths Honda Motor Company, Ltd has the ability to compete the market challenge from its existing facility of production. Honda Motor Company, Ltd has the ability to produce a high quality product i. e. electric bike in any quantity. It has many existing distributors which will help the Grasshopper electric bike to cover the market place along with some new distributors. It has a competent team, experienced in the Japan industry. Grasshopper Electric bike is environmentally friendly. Multi-tasking features of the new product highlight it among the existing range of products. It has access to monetary resources if required. Honda Motor Company, Ltd has been the worlds largest motorcycle manufacturer since 1959 and has dominance in motorbike industry for nearly 51 years and can now apply that experience and skill to a new market with an appropriately researched product. Chinese can have a resistance to Western products. Due to this the newly launched product will gain an initial advantage in the market. Threats: Yamaha, SANYO, are also on the verge to launch the similar product. There are many competitors who have already established their market dominance in the same product in china. The time taken to do business in China will stretch human resources. Opportunities: Chinese can be more loyal to brand than Western brands. The demand for electric bike is growing rapidly. The product will be considered good for health as it can also act as exercise equipment. Due to the issue of global warming the opportunity increases and gradually helps out in accelerating sales Estimates suggest that by 2013 China will have the largest number of electric bike users. COMPETITOR ANALYSIS CRITIQUE This e-bike is a folding electric bicycle that not only serves as a means of transportation, but can also become a stationary exercise bike and can even generate and store kinetic energy. Electric and pedal power hybrid bicycles make a lot of sense to commuters. With a small amount of battery power to augment your pedalling efforts, you can achieve extra speed and distance while leaving a minimal environmental footprint and paying next to nothing per kilometre. One can ride a bicycle almost anywhere, at any time of the year, and at lowest cost! MARKETING MANEUVER : PRODUCT – There’s nothing that we love more than a well-designed bike! A Human-Electric hybrid bicycle, also known as an e-bike, is a bicycle with an electric motor used to power the vehicle or to assist with pedalling and use rechargeable batteries. The human-electric hybrid bicycle may best be described as human power augmented as in blending human and motor power. Herein lies its uniqueness, utility and exceptional riding enjoyment. While e-bikes are ridden by cyclists of all ages, on many different rides and routes and for different purposes. This is a relatively new kind of bicycle for those of us who enjoy pedalling. Pedal Power Electric Bike Concept can not only get you to work in the morning it can double as an exercise bike when you get home. The bike generates its own energy from pedal power. You can choose to pedal down the hills and ride up the hills using electric power. It also features a bar-mounted control unit, or HMI (Human-Machine Interface). It displays the battery status and allows users to choose between up to four power settings, offering electrical pedalling assistance from levels of 0 to 150 percent. The power settings are: Eco (maximum range), Tour (standard setting), Sports (dynamic riding) and Speed (maximum setting). Its foldable frame also makes it a perfect compact solution for city commuting and apartment living, which is green and hip! PLACE – Place refers to the means by which your customer acquires the product. This includes the actual place it is purchased from i. e the shop, the telephone, the web page, the warehouse as well as the actual route of distribution. The e-bikes can be sold in all Honda motorcycle showrooms and there are about 44 major Honda dealers in china. The platforms like expos, trade shows, consumer fairs and new distributors can be used for sales. In China there are a lot on-line dealers contribute to major number of sales. PRICING – One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decision, and promotion. So price plays an important role in the increase of sales. The price of our product will be $1200. At the launch of the product there will be no discount, this will help out to maintain and preserve the prestige and value of product. There will be no hidden cost and net price will be given in order to ensure it is presentable and easily understood by the customer. The price of the e-bike is to be set by taking certain market aspects into consideration. Certain marketing aspects such as: Non-Price competition: As there are many Electric bikes available in Chinese market. The range of Electric bike ranges from $500 $2500. As the Grasshopper electric bike can not only get you to work in the morning it can double as an exercise bike when you get home. So as compared to other models in the present market, there is no such product serving in $1200 in Chinese market. Matching competitor’s price: The main theme is that it is a complete differentiated product among the present products in market. It also match’s the competitors price in market and provide more benefits in the same price. Matching competitor’s price gives an advantage to create the remarkable position not only in market but also in consumer’s sight. Balancing the price with the competitor’s product creates a platform to compare the available products in market and makes even easier in product selection for consumers. Unit sales growth: The price has to be set by aiming at the target for the sales of unit to be grown. The reason for setting up the price in moderate range is to increase the number of sale in market. Market share growth: Also it is taken into consideration about the growth in the market share. If the product is impressive at affordable rates it becomes easier to capture the market share and it is also the primary aim of a company to mark an outstanding market share growth. Targeted profit return: Targeted profit return is one of the most important factors while pricing the product. The scale of the returned profit helps out to draw out the plan for company’s progress. Company can make further progress on the basis of the profit it is gaining. Establishment of new units, working on to create new and efficient products, launching those new products require a considerable amount of fund. So in order to carry on the further progress price should be set in order to gain targeted profit. PROMOTIONS AND ADVERTISING (BRANDING STRATEGIES) i. LAUNCH : Beijing Auto Show Beijing International Automotive Exhibition or Auto China is an auto show held biennially in Beijing, China since 1990. It has now become one of three top auto shows in the world along with Frankfurt and Detroit. ii. CO-SPONSORSHIP : Great Wall of China Marathon (GWCM) The Great Wall Marathon is an annual marathon race held in May along and on the Huangyuan, Tianjin section of the Great Wall of China East of Beijing. The race has grown over the years to several hundred participants. iii. Brand Ambassador : Mr. BRAD PITT â€Å"THE GREEN CELEBRITY† Brad Pitt is famous as a green celebrity. Though the actor was going green all the way back in 2004, purchasing hybrid cars and calling for energy independence, hes made the biggest green mark on the world of green building and sustainable design through his support for the rebuilding projects in New Orleans. Hes teamed up with Global Green USA for a sustainable design competition and a handful of other projects totalling millions of dollars and countless hours spent on making the Big Easy a greener city from the ground up. Pitt has also found time to host a public broadcasting series on green design, help design a green hotel in Dubai and purchase an eco-friendly winery with wife Angelina Jolie. The eco celeb has started a non-profit organization to research green building techniques. Currently, Brad Pitt helps build low cost green homes in New Orleans. He will make an apt ambassador for the e-bike, as he is a global personality and one who believes in green mission. iv. Billboards and Print advertising FINANCIALS : This section will offer a financial overview of Honda Motor Company, Ltd as it relates to the marketing activities. Honda Motor Company, Ltd will address target sales, sales forecasts and how they link to the marketing activities. TARGET SALES – Annual electric bike (e-bike) sales in China grew from 40,000 in 1998 to 20 million in 2010. This rapid transition from human-powered bicycles and asoline-powered scooters to an all-electric bike technology system is special in the evolution of transportation technology and unique to China. We examine how and why e-bikes developed so quickly in China with particular focus on the key technical, economic, and political factors involved. These appeals that it is important to China as it embarks on a large-scale transition to personal vehicles, but also more sustainable forms of transportation. Looking at the increasing sales mark it is estimated that in coming year from 2011- 2013 the sales will hit the target of 2. 5 million in 2011 further climbing through 2. 8 million up to 3. million in 2013. SALES FORECAST – The first year will be used to secure market space, set it up to product standard. During the first six months relationships will be established with many different distributors in the market. These relationships will be based on Honda Motor Company, Ltd willingness to take all of their closeouts. Typically, the manufacturer will call several distributors and eventually will explain them the strategy to accelerate the market sales. Honda Motor Company, Ltd increased willingness to create an incentive for the distributors based upon their sales can make the sense for increasing the future sales. As the number of electric bikes per annum is increasing in china, it helps out to diagnose the sale forecast in china. As the society is becoming more concern about global warming more number of people are switching on to electric bicycles. China is one of biggest market of electric bikes. The number of electric bikes ridden had been increased dramatically, so based on this it can be diagnosed that the future sale is favourable in China for the Grasshopper electric bike as it can be used for various purposes other than riding. Following the above plan, it is forecasted that sales will steadily increase during this year. Sales| 2011| 2012| 2013| Direct Sales| $3000000000| $3360000000| $3500000000| BUDGETING : Costing predictions are difficult in the market entry. In the perfect competition, possibilities and consequences are ambiguous. Tentative budgeting can be done. The purpose of a marketing budget is to pull all the revenues and costs together involved in marketing into one comprehensive document. It is a managerial tool that balances what is needed to be spent against what can be afforded, and helps make choices about priorities. It is then used in monitoring performance in practice. The marketing budget is usually the most powerful tool by which you think through the relationship between desired results and available means. Its starting point should be the marketing strategies and plans, which have already been formulated in the marketing plan itself; although, in practice, the two will run in parallel and will interact. At the very least, the rigorous, highly quantified, budgets may cause a rethink of some of the more optimistic elements of the plans. EXPENSES: The marketing expenses will be budgeted to ramp up before and slightly after the two major trade shows each year. The website expenses however, will be consistent throughout the year. Expense will be accrued in terms of launching a new product in Chinese market. Trade show, advertising and other promotional factors will be added to the cart of expenses. Looking at the Chinese advertising market, it is the leading way to popular your product among the individual. So expense can be forecasted as the position of the company becomes stronger and firm in the Chinese market. The expense will increase as the company’s sales will proceed in the following year. It will be more focused on the promotion of the product and expanding its brand value among the people. So by taking into concern various above aspects expense budget can be forecasted. Marketing Expense Budget   | 2011| 2012| 2013| Trade shows| $80000| $87000| $95000| Advertising| $86000| $92000| $97000| Other| $25000| $31000| $40000| Total Expenses| $191000| $210000| $232000| ADVERTISING BUDGET HONDA Motors should allocate funds appropriately for different channels of advertising. There should be proper diversification of funds. The company should try to create impact in mind of customers by advertising its product in various mediums like television, billboards, internet, newspaper, magazines, tradeshows etc. The main target of advertising should be to create long lasting image of product in mind of the target audience. Following should be allocation of advertising budget. Sr. No| Mode of Media| % Advertising Budget| 1. | Television| 8| 2. | Billboards| 15| 3. | Magazines| 20| 4. | Newspapers| 18| 5. | Internet| 23| 6. | Trade show| 16|

Analysis Of Henry David Thoreau s Walden Essays -- United States, H

Thoreau begins his essay with the bold statement, â€Å"That government is best which governs least,† followed shortly by â€Å"That government is best which governs not at all.† Thoreau believed that the government was an unfair presence in the lives of American people. However, although those statements make it sound like he is calling for anarchy, Thoreau quickly revises his position saying, â€Å"I ask for, not at once no government, but at once a better government.† Thoreau states that the government could improve by better serving the interests of the minority, because â€Å"a government in which the majority rule in all cases cannot be based on justice, even as far as men understand it.† Thoreau’s desire was, then, for a limited, moral government that men would respect. He wasn’t calling for the elimination of the governmentany throughout history shared Thoreau’s opinion, especially those who were on the receiving end of the government’s unjust practices. Thoreau felt that a better government was needed and I would argue, that his words are still relevant today. There is always room for the government to improve. Thoreau wanted a government that didn’t just look to the interests of the powerful majority, one in which individuals with consciences lead, instead of a collective power making decisions for the individuals. The people have the right to resist a government that isn’t serving them properly or is treating them unjustly, or is using their funding for immoral causes; in fact, it is the people’s duty to do so, for only through civil disobedience can the people simulate change. Only through a changed government, a better government, will the American people experience true freedom.

Critique of quantative research article Essay Example | Topics and Well Written Essays - 1250 words

Critique of quantative research article - Essay Example In HFHS, the candidate is evaluated using their reaction to a human like a mannequin that responds to external stimuli like a real patient would. The study used two other evaluation methods to augment the results of VTV and HFHS in relation to critical thinking. These were the California Critical Thinking Disposition Inventory (CCTDI) and California Critical Thinking Skill Test (CCTST). CCTDI and CCTST join the link between physical performance and the mental capacity engaged in this type of response. The study aims at establishing if there is a link between critical thinking and the overall performance of a practicing nurse in the real world clinical situations. This is done by comparing the performance scores in HFHS and VTV assessments and determining if there is a relationship between simulations based performances and critical thinking. In the nursing profession, there is the need for a high degree of competency in handling medical situations and emergencies. How a nurse respond s to a situation is meaningful for a patient’s recovery or their demise. The proper identification of a problem and the appropriate subsequent response to the problem is linked to how effective that person is at handling such situations, and it has been linked to a person’s state of mind. ... The assessment of critical thinking through the use of question and answer methods fail to bring out the actual capability of a nurse in a real clinical situation. They do help to gauge their cognitive abilities, but do not show their level performance, in a practical scenario, where their actions and judgments are required immediately to save a life. The development of simulated assessment methods present a better method of assessing the performance of an individual, and it makes it easier for them to provide rationale, for their actions because simulations engage multiple sensory pathways making them dynamic, thus giving the nurse a variety of options to choose from, in regards to the one that is best suited for the situation at hand. Videotape vignettes (VTV) is an assessment method that requires a test candidate to watch a video where an actor assumes the condition of a patient suffering from a specific ailment and the candidate writes down how they would respond in such a situat ion and reasons supporting their decisions. In the assessment method of High fidelity Human Simulation (HFHS), the candidate is exposed to controlled experimental type scenario where a human like mannequin that can respond to external stimuli is programmed to mimic a person who is suffering from a certain ailment. The candidate’s performance is evaluated by gauging how they handle the ‘patient’ and what type of actions they initiate to mitigate the unfolding situation. To be able to gauge the critical thinking capacity of candidate accurately, these assessments are coupled to California Critical Thinking Disposition Inventory (CCTDI) and California Critical Thinking Skill Test (CCTST) as a way of trying to create a link between

Why are you interested in pursuing this graduate program at the McColl Personal Statement

Why are you interested in pursuing this graduate program at the McColl School of Business - Personal Statement Example The degree would equip me the necessary skills to meet my professional goals. As such, the degree from this university becomes highly relevant in providing necessary skills and academic knowledge to become a successful professional in the field business management. Though I have no formal work experience but my four months’ training in a bank has made me realize the importance of acquiring professional qualifications in the business management. It will prepare me to face the challenges ahead of me in terms of new experiences and teach me to think strategically. I believe that it would help develop wider perspectives on relevant issues so that I could critically evaluate situations and resolve issues amicably. It would be especially relevant in the multicultural society where diverse ideologies could foster conflicts. Most importantly, the integrated business program would help me to work with confidence in global business with a global network of contacts and teach me how to collaborate as a team to meet the organizational objectives. The various modules of the course curricula are essential ingredients that provide students with a strong learning experience. I believe that the degree would hugely facilitate in meeting new challenges an d therefore significantly increase my job prospects. I have always been a highly self-driven person. I am also ambitious and would like to reach the highest level of professional excellence, both in terms of gaining knowledge and experience. The contemporary times necessitate versatility in the work ideology and functioning, thus making it vital that new skills and strategies are evolved to meet the emergent challenges with high efficiency and expertise. The new drifts in the professional areas have considerably impacted the socio-economic dynamics of the business. It has made work paradigms more competitive and at the same time more complex with the challenges of the diverse demands that have developed as a

A Psychological Analysis of My Writing :: Writing Education Teaching Essays

A Psychological Analysis of My Writing "God! I've always hated this stupid shrink's office. Everything is placed so god damned precisely. Everything is so god damn clean. It's as if the bastard is striving for perfection. Strive. That's all he can do. Thinks he knows everything. Thinks he knows how I think, when even I don't know how I think..." "Man, this fellow's office is immaculate. I can't see a speck of dust anywhere. Christ, this guy is really anal. Holy Ghost! Now, I'm starting to sound like freakin' Freud. The man's got me thinking like a shrink. This isn't good. No, not at all..." "Hey! What's that!?! It's my flippin' file. The anal-retentive bastard left out my flippin' file. Well, it's about me...and I have a right to see what he's saying about me--don't I? Heck yes!" "Let's see here. What's this? Oh, it's that stupid exercise he had me do. Geez! I wrote that over twelve weeks ago. I don't know why I had to do that moronic exercise. It's like he's going to find out anything about me in a two page piece of exposition using an extended metaphor for my conception of life at a university. Jesus, I can't even remember what metaphor I used. I hope I compared the university to a colon, because of all the crap I have to deal with. Alright, maybe school isn't that bad. Well, since the shrink is usually fashionably late, I might as well read the damn thing..." -------------------------------------------------------------------------------- Last summer, a few of my friends and I went on a canoe trip in the Quetico. I had never been on a canoe trip prior to this excursion, so I only had a vague idea of what I would be subjected to on such a trip. I naively believed that the whole affair would be something like a vacation absent the amenities, but, as I soon discovered, it was anything but a vacation. At the end of our first day of paddling, I was wet and exhausted. From this rather inauspicious beginning, my vacation devolved quickly into a hellacious "forced march." You see, my friend, who planned the trip, had set a destination that he thought that we should reach by the end of the third day and that if we didn't reach this destination we couldn't claim to be men. Initially, I thought that the whole trip was a waste of time and money; I couldn't believe that anyone, masochists excluded, would want to participate in such an affair.

Adn vs Bsn

ADN vs BSN Grand Canyon University: NRS 430V October 18, 2012 Over the course of time, many different types and levels of degrees have developed in the field of nursing. Today, many individuals are in an internal conflict of having either their ADN or BSN, the two most common degrees in the field. According to a sample survey, 50. 0% of the nursing workforce currently hold a BSN and 36. 1% have obtained an ADN (American Association of Colleges of Nursing, 2012). An ADN is an Associates degree in Nursing, whereas a BSN is a Baccalaureate in Nursing.The issue of the conflict arises from the confusion of what the actual benefit and difference the BSN would make in the work field due to the current good mixture of nurses with both degrees who work in the same areas doing the same work. Other than a slight pay difference, there are many benefits that individuals don’t realize there are in having a BSN. The first baccalaureate degree was developed in the United States at the Univers ity of Minnesota in 1909. Today, most BSN programs take about 4 years to complete.These programs prepare students to practice in the beginning levels of leadership. They prepare students by including the components of quality and patient safety, evidence-based practice, liberal education, information management, communication/collaboration, clinical prevention, public health and other professional values in the course. In today’s world, the demands placed on nursing in the emerging health care system are likely to require a greater proportion of RNs who are prepared beyond the associate degree or diploma level (Creasia & Friberg, 2011).Research has shown a few major, very important differences in the work force of those with BSN’s opposed to those of ADN’s. Those differences, although all ADN/BSN nursing programs have the same passing rate for the NCLEX-RN licensing examination, show that those nurses whom have a higher education are linked to a decrease in medi cation errors, lower mortality rates, and better quality patient care. The NCLEX tests for those minimum basic skills and knowledge needed to have a safe entry into the nursing practice.The test does not test those abilities learned in the baccalaureate program (American Association of Colleges of Nursing, 2012). These extra skills include, but are not limited to: critical thinking, health promotion, management, and flexibility to work in both in and outpatient areas (American Association of Colleges of Nursing, 2012). Those extra skills are being shown to be essential for the future demands that will come in the changing health care system and the new, increasing needs of the patient population.Many hospitals today are becoming what are called Magnet hospitals. These hospitals are those that are requiring all nurses who are in leadership/management positions to have a baccalaureate or diploma degree by 2013, and have an 80% baccalaureate prepared RN personnel by 2020 (American Asso ciation of Colleges of Nursing, 2012). As an example of a patient care situation involving a nurse handling an issue involving a patient, comparing a nurse prepared at the BSN level as opposed to the ADN level, the BSN RN would better handle the situation.Of the many nurse/patient scenarios that this concept could apply to, one that would be more commonly seen would be being a team leader in a code. The nurse that holds the ADN level of education does not have the same amount of education as the nurse holding the BSN level does, that extra education being specifically linked to leadership, critical thinking, professionalism and evidence-based practice research. The nurse with the BSN would be able to more efficiently recognize early signs and symptoms, direct a team during a code, know which action to take at which time, and handle speaking with family.The decision-making process of the nurse with the BSN would be made quicker and be made with more experience behind the issue or que stion. In conclusion, the act of nursing revolves around the focus of health. That level of act with the higher education is becoming more and more needed as healthcare progresses. The baccalaureate of nursing provides that higher level of act, including the roles of critical thinking, professionalism, ethics, teaching, and accountability.With the continued research, more and more studies are proving every day how a nurse with a BSN compared to one with an ADN can decrease mortality rates and failure-to-rescue cases. With the development of the Magnet hospitals, the movement is being made to help those numbers continue to progress in a positive direction. The education of nursing is theory driven, those theories being obtained from science, religion, ethics, humanities and evidence-based practice. (Grand Canyon University, 2011) References American Association of Colleges of Nursing. (2012).Fact sheet: creating a more highly qualified nursing workforce. Retrieved from http://www. aa cn. nche. edu/media-relations/ NursingWorkforce. pdf American Association of Colleges of Nursing. (2012). The impact of education on nursing practice. Retrieved from http://www. aacn. nche. edu/media-relations/fact-sheets/impact-of-education Creasia, Joan L. , & Friberg, Elizabeth E. (2011). Conceptual foundations: the bridge to professional nursing practice (5th ed. ). St. Louis, MS: Mosby, Inc. Grand Canyon University. (2011). Grand Canyon University College of Nursing Philosophy. 1-2. ———————– 2 2 Adn vs Bsn ADN vs BSN Grand Canyon University: NRS 430V October 18, 2012 Over the course of time, many different types and levels of degrees have developed in the field of nursing. Today, many individuals are in an internal conflict of having either their ADN or BSN, the two most common degrees in the field. According to a sample survey, 50. 0% of the nursing workforce currently hold a BSN and 36. 1% have obtained an ADN (American Association of Colleges of Nursing, 2012). An ADN is an Associates degree in Nursing, whereas a BSN is a Baccalaureate in Nursing.The issue of the conflict arises from the confusion of what the actual benefit and difference the BSN would make in the work field due to the current good mixture of nurses with both degrees who work in the same areas doing the same work. Other than a slight pay difference, there are many benefits that individuals don’t realize there are in having a BSN. The first baccalaureate degree was developed in the United States at the Univers ity of Minnesota in 1909. Today, most BSN programs take about 4 years to complete.These programs prepare students to practice in the beginning levels of leadership. They prepare students by including the components of quality and patient safety, evidence-based practice, liberal education, information management, communication/collaboration, clinical prevention, public health and other professional values in the course. In today’s world, the demands placed on nursing in the emerging health care system are likely to require a greater proportion of RNs who are prepared beyond the associate degree or diploma level (Creasia & Friberg, 2011).Research has shown a few major, very important differences in the work force of those with BSN’s opposed to those of ADN’s. Those differences, although all ADN/BSN nursing programs have the same passing rate for the NCLEX-RN licensing examination, show that those nurses whom have a higher education are linked to a decrease in medi cation errors, lower mortality rates, and better quality patient care. The NCLEX tests for those minimum basic skills and knowledge needed to have a safe entry into the nursing practice.The test does not test those abilities learned in the baccalaureate program (American Association of Colleges of Nursing, 2012). These extra skills include, but are not limited to: critical thinking, health promotion, management, and flexibility to work in both in and outpatient areas (American Association of Colleges of Nursing, 2012). Those extra skills are being shown to be essential for the future demands that will come in the changing health care system and the new, increasing needs of the patient population.Many hospitals today are becoming what are called Magnet hospitals. These hospitals are those that are requiring all nurses who are in leadership/management positions to have a baccalaureate or diploma degree by 2013, and have an 80% baccalaureate prepared RN personnel by 2020 (American Asso ciation of Colleges of Nursing, 2012). As an example of a patient care situation involving a nurse handling an issue involving a patient, comparing a nurse prepared at the BSN level as opposed to the ADN level, the BSN RN would better handle the situation.Of the many nurse/patient scenarios that this concept could apply to, one that would be more commonly seen would be being a team leader in a code. The nurse that holds the ADN level of education does not have the same amount of education as the nurse holding the BSN level does, that extra education being specifically linked to leadership, critical thinking, professionalism and evidence-based practice research. The nurse with the BSN would be able to more efficiently recognize early signs and symptoms, direct a team during a code, know which action to take at which time, and handle speaking with family.The decision-making process of the nurse with the BSN would be made quicker and be made with more experience behind the issue or que stion. In conclusion, the act of nursing revolves around the focus of health. That level of act with the higher education is becoming more and more needed as healthcare progresses. The baccalaureate of nursing provides that higher level of act, including the roles of critical thinking, professionalism, ethics, teaching, and accountability.With the continued research, more and more studies are proving every day how a nurse with a BSN compared to one with an ADN can decrease mortality rates and failure-to-rescue cases. With the development of the Magnet hospitals, the movement is being made to help those numbers continue to progress in a positive direction. The education of nursing is theory driven, those theories being obtained from science, religion, ethics, humanities and evidence-based practice. (Grand Canyon University, 2011) References American Association of Colleges of Nursing. (2012).Fact sheet: creating a more highly qualified nursing workforce. Retrieved from http://www. aa cn. nche. edu/media-relations/ NursingWorkforce. pdf American Association of Colleges of Nursing. (2012). The impact of education on nursing practice. Retrieved from http://www. aacn. nche. edu/media-relations/fact-sheets/impact-of-education Creasia, Joan L. , & Friberg, Elizabeth E. (2011). Conceptual foundations: the bridge to professional nursing practice (5th ed. ). St. Louis, MS: Mosby, Inc. Grand Canyon University. (2011). Grand Canyon University College of Nursing Philosophy. 1-2. ———————– 2 2

Exploiting Arabs and South Asian after the Terrorist Act in the USA Free Essay Example, 2500 words

The security agencies also established detention centers all over the country. Some of these centers had heavy guarding, and no one could be allowed inside. Attorneys and people from the media were not allowed into these centers. The lack of communication link between the detention centers and the outside world enabled continued exploitation of the Arab American community in these centers. Javaid Iqbal was one of the detainees in the detention centers. He filed a case regarding brutality and harassment against the Arab Muslim community in the detention centers. Eight non-U. S. citizens were arrested and detained immediately after the 9/11 incident and charged with minor immigration violations. Seven of the eight men arrested were Muslims and one Hindu. The eight men detained constituted the Turkmen plaintiffs. The act by the government to detain Muslims created a lot of fear and unrest among the Arab community in the United States. The act was discriminatory. The Arab community in t he United States has never lived in peace since the 9/11 attacks. They could be arrested anytime for questioning and tortured by the government officials because Muslims in the country were regarded as terrorists (Mittal 124). We will write a custom essay sample on Exploiting Arabs and South Asian after the Terrorist Act in the USA or any topic specifically for you Only $17.96 $11.86/pageorder now Courts are supposed to be places where people get justice. However, justice is not given for the victims of post 9/11 detention. The Supreme Court is seen as to promote social injustice and racial discrimination against the Arab American people. Discrimination is not portrayed in the Supreme Court alone. An act by the Oklahoma law to stop the amendment of Islamic Shariah law in the state despite the law getting 70 percent approval by the voters showed discrimination against Islam and the Muslims. In this case, the Oklahoma law created an isolated group of people who are not entitled to the privileges of citizenship. These are people whose freedom of religion is not respected. The law is being used to facilitate racism against Arabs and Muslims and develop Islamophobia among other citizens. After the 9/11 incident, the government developed several laws targeting the Arab and Muslims.